About Luscious Indulgences Welcome to Luscious Indulgences the home of cake and cupcake temptations. I'm delighted that you've found me and excited to work with you to design your next dream cake or cupcake creation. My name is Amy Jo Pearson and I'm the founder and creator of Luscious Indulgences. I've been baking and decorating for twenty years now. My interest in decorating first began when I was a child, thanks to my mom. Every birthday she created beautifully decorated cakes for my siblings and I. Starting as a hobby baker, I baked for family and friends’ birthdays, learning something new with each creation. After selling to a small customer base in a rural Iowa town for several years, I decided it was time to increase my skill set. I invested in numerous decorating classes and learned many new techniques. Luscious Indulgences is operated out of my home in Ankeny, Iowa.